Carling Becomes Official Beer Partner

Dundee United are delighted to announce Carling, Scotland’s fastest growing standard lager, as the Club’s official beer partner. For the next two seasons Carling will be granted exclusive pouring rights at Tannadice Park and the marketing rights to promote the association to the club’s global fan-base. Carling will provide significant investment as well as the draught lager available in all hospitality and function suites within Tannadice. Dundee United's Commercial Manager Paul Reid added: "We are delighted to be working with such a recognised brand as Carling. They have shown tremendous support to the Football Club as our Official Beer Partner and the newly formed partnership will be extremely valuable and beneficial for both parties. I would like to take this opportunity to welcome Molson Coors (Carling) to Dundee United and we are all very much looking forward to working closely together in the coming months.” Commenting on the new deal, Molson Coors Director of Sales and Operations for Scotland Hugo Mills said: “We’re really excited to announce this new partnership with Dundee United, a Scottish club with a strong following and a rich heritage and history. The partnership presents us with an opportunity to connect with the team’s passionate fans and underlines our ongoing commitment to engaging with drinkers across Scotland.”